BEHIND THE BRAND

How it all started... From Danii's Clothing Rack to Affordable Styles By Danii AKA asbdanii...

4 years ago, something came over me.. I had a 2 year old son and a husband that was exhausted! He was working 6 days a week, 12 hours a day, he didn't complain but he was miserable. I knew then and there it was time to get back into the workforce. I had my heart broken the last 3 times in the last 4 years. 3 companies I worked so hard at and when it came to becoming permanent or a contract, I heard all the excuses under the sun and I’d end up back on seek looking for another job… The most recent time was Jan 2020, I was on seek looking for jobs that paid well, were close to home & was in the field I had known and loved for 20 years and I was feeling horrible. I was sick of working for people who didn’t appreciate me, and my hard work and I didn’t want to feel this way anymore. It was not only unfair on me, but mostly on my husband and my son because I wasn’t myself anymore. I was lost…

I took the leap after advice from my mum (and silent business partner) and started an an E-Commerce Store selling new and pre-loved clothing. Since giving up drinking beer a year earlier, I dropped nearly 10 kilos, the 10 kilos that I had put on after having Kayleb 6 years ago, so I had a lot of clothes to sell. I was also lucky to score some gems from mum and also some pre-loved clothing from my best friend and cousin. I had enough to start My eCommerce store. Not only am I looking better, I am feeling better too. I also started a second business with Christian as a Virtual Assistant as it has gotten very quiet since COVID but you know what?! I never knew what it felt like to be completely content, until now!

info@asbdanii.com.au

Normanby Street, Fairfield East NSW 2165

Tel: 0469 065 250 

© 2020 - Affordable Styles By Danii. Proudly created by C&D Gaspi Projects with Wix.com

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